Data Analysis & Research
TIME WARNER INC., New York, NY
Time/Warner Retail Sales & Marketing | Marketing Research
Marketing Research Manager (5+ years)
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Market experiments
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Sales projection models
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Identification of sales cannibalization
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Regression analyses
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Cover elements analyses
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Optimal product allocation across the country
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Developed and presented to the top management results of in-house innovative market research for People Magazine using A. C. Nielsen household data and Homescan data. The reports included detailed analysis of consumer trends nationwide in most profitable magazine category.
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Developed and presented quantitative insights into magazine distribution and demand trends to brand management, and consumer marketing departments for a portfolio of 10+ leading magazines including People, InStyle, All You, Martha Stewart Living, Sports Illustrated, and others. Analyses were based on nationwide store level purchase data from 150,000 retail locations and POS data from 5 retail chains
Master´s Dergree Dissertation Research
Universidad de Alcalá de Henares
Master en Comunicación Intercultural, Interpretación y Traducción en los Servicios Públicos / Master´s Degree in Intercultural Communication, Interpreting and Translation in Public Service Sector
Dissertation: Research on the Influence of Cultural Differences between Immigrant Population of Russian Origin and Native Spanish Population with the Framework of Intercultural Communication
Method: Surveys and personal interviews, European Survey of Values (Probit-regression analysis results), analysis of etnometric values of Hofstede & Hall methodology.
Conclusions: Each 4th inquiry made by a Russian to a Spanish person, using typical Russian communication patterns will be perceived in a negative key by a Spanish addressee (abstract).